Plan Your Weekend
Map & Lineup
The festival map, the two-day lineup, and the full run of show. Tap any graphic to open it full-size.
The Official
Everything you need to eat, stay, and experience NWA during Her Set Her Sound and beyond — curated by the people who know this place best. Every partner in this guide is connected to the Her Set Her Sound ecosystem.
Herbalistic — from the soil to the soul for the wholePlan Your Weekend
The festival map, the two-day lineup, and the full run of show. Tap any graphic to open it full-size.
The Experience
What Her Freequeency Weekend holds — from the first set to the soft landing.
An all-Black and global-majority woman and gender-diverse lineup
Outdoor and indoor options throughout the weekend for sun and shade
Art and activations from CC Mercer Watson
Quality and carefully curated vendors
One heavenly and holistic experience
Donation-based yoga
Silent disco
You and yours showing up and out
Community Partners
The organizations investing in Her Set Her Sound and the communities this festival is built for.
Experience Fayetteville
Gallo
Signature Bank
NWA Black Heritage
Eat & Drink
Every kitchen, caterer, and pour on the festival grounds during Her Freequeency Weekend. Come hungry.
Mean Catfish Catering
Southern-fried catfish and soul-food plates served hot off the line — a festival-grounds anchor and a taste of the South done right.
All Festival Bites
Chick'n Headz
Northwest Arkansas chicken and comfort food.
Mama Cacao Wow
Ceremonial cacao, functional elixirs, cold-pressed juice shots, and botanical lemonade.
Mean Catfish Catering
Southern-fried catfish and soul-food plates.
Meme's Twisted Potato
Loaded spiral potatoes and twisted spud creations.
Thai Ginger 2 Go
Thai street-food favorites, made to go.
The Fiyah Pot
Bold, spice-forward comfort cooking.
Zanzibar Kitchen
East African and coastal-inspired dishes.
Stay
Where to rest your head for the weekend. Our lodging partner is holding space for HSHS guests.
Moxy Fayetteville
A playful, design-forward hotel in the heart of Fayetteville — bold bar, fire-pit courtyard, and rooms built for a weekend out. Our official host hotel for Her Freequeency Weekend.
Stewards of the South
Every merchant, mover, and maker on the festival grounds. Find them on-site — and support their work well beyond the weekend.
The Tooth Gem Plug
Custom tooth gems applied on-site — a little sparkle to carry out of the weekend. Walk up, pick your stone, and leave shining.
All Merchants, Movers & Makers
A Sister's Love Boutique
Curated boutique fashion and accessories.
Arkansas Justice Reform Coalition
Community partner advancing justice reform across Arkansas.
Black Hikers NWA
Community partner building connection on the trail across NWA.
Candles by Whitney
Hand-poured, customizable candles made on-site.
Fine and Alkaline
Alkaline wellness drinks and goods.
Funky Happenings
Eclectic, funky finds and vintage goods.
JadeOnyxStage
Independent Northwest Arkansas maker and brand.
Jenks Crochet
Handmade crochet goods and accessories.
Liora145
Independent Northwest Arkansas maker and brand.
Nature and Stardust
Crystals, botanicals, and metaphysical goods.
Nella's Bawdy Bar
Customized body butters and oils, made on the spot.
Noir Bite Studio
Independent Northwest Arkansas studio and maker.
Rituals House of Nails
Nail artistry and on-site pampering.
Sneaker Chicks
Sneaker culture and streetwear activation.
The Jaded Raven
Chokers, gothic-style rosaries, stone earrings, and framed-insect home decor.
Wellness
The healers and practitioners holding the wellness pockets across the weekend — sound, breath, and body work to help you come down slow.
Essence Wellness
Restorative bodywork and holistic care in the Sanctuary — massage, energy work, and rest.
Trailside Yoga
Donation-based yoga classes, rest and recovery, lo-fi activations, and wellness vendors.
Media Partner
The station carrying Her Set Her Sound to the airwaves across Northwest Arkansas.
KUAF 91.3
Northwest Arkansas's NPR member station — our media partner carrying Her Set Her Sound and the festival to listeners across the region.
Media Partner
Public radio · 91.3 FM / kuaf.com
Sunday · Soul
Treating the body that makes us whole. Close the weekend slow — a Sunday of rest, restoration, and wellness at Stonebreaker Hotel.
Sunday · August 9 · 10AM–3PM · Stonebreaker Hotel
Her Set Her Sound
Her Set Her Sound is 52 weeks of programming, weekly residencies, and a year-round commitment to the women and gender-diverse artists who define this region's sound.
